One of the first questions we hear from business owners is, “How much does a new sign cost?”
And it’s a fair question!
The challenge is that there’s no one-size-fits-all answer. A small dimensional letter sign for an office is going to cost a lot less than a large, illuminated building sign for a retail store.
At Sign Systems, we work with businesses throughout Buford, Suwanee, Gainesville, and the surrounding North Georgia area. Here are a few things that can affect the price of your next business sign.
1. What Type of Sign Do You Need?
Not all signs are created equal.
There are several different types of commercial signs, and each has its own price range.
Some of the most common include:
- Channel letter signs: Individual letters that are often illuminated and mounted to the exterior of a building.
- Dimensional letters: Raised letters or logos that add a professional look without necessarily needing illumination.
- Monument signs: Freestanding signs commonly found at shopping centers, office buildings, and business entrances.
- Interior signs: Everything from lobby logos and wall graphics to ADA-compliant room signs.
- Window graphics: A cost-effective way to display your logo, hours, or services.
The right option depends on your building, your business, and what you’re trying to accomplish.
2. Size and Materials Matter
As you might expect, larger signs generally cost more.
But size isn’t the only factor.
The materials used to manufacture your sign also affect the price. Aluminum, acrylic, PVC, and other materials have different costs, appearances, and applications.
For example, a set of dimensional letters made from PVC will typically cost less than illuminated aluminum channel letters.
That doesn’t mean one is better than the other. It just depends on where the sign is going and what you need it to do.
3. Does Your Sign Need Lighting?
If your business operates in the evening, an illuminated sign might be worth considering.
Lighting helps customers find your location after dark and keeps your business visible even when you’re closed.
However, illuminated signs generally cost more because of the electrical components, fabrication, and installation requirements.
4. Don’t Forget About Permits and Installation
This is something business owners don’t always think about.
Depending on your location, you may need approval from the city, county, property owner, or shopping center before installing your sign.
Installation costs can also vary depending on the sign’s size, mounting location, electrical requirements, and equipment needed.
These are important things to consider when planning your budget.
5. The Cheapest Sign Isn’t Always the Best Sign
Here’s something I tell customers: Your sign is working even when you’re not.
It’s helping people find your business, recognize your brand, and make a first impression.
A poorly designed sign might save you money upfront, but if people can’t read it from the road or it doesn’t hold up over time, was it really a good investment?
Sometimes spending a little more on the right materials, size, and design makes a big difference.
So, How Much Should You Budget?
The best way to determine the cost of a business sign is to get a quote based on your specific needs.
At Sign Systems, we can help you explore different materials, sizes, and design options to find something that works for your business and your budget.
Thinking about a new business sign?
Whether you’re opening a new location, replacing an older sign, or updating your branding, we’d be happy to help.
Contact Sign Systems in Buford, GA, at [email protected] or call 678-765-8290 and let’s talk about what you have in mind. We’d be happy to put together a quote!